Marketing Operations Manager (Senior/Lead) ID27753

• What you will do

• Campaign Management and Optimization:
• Develop and execute multi-channel marketing campaigns targeting warm leads and existing contacts;
• Monitor and optimize campaigns to ensure high engagement, conversion rates, and ROI;
• Marketing Automation and CRM Integration:
• Manage and optimize marketing automation tools (e.g., HubSpot, Marketo, Pardot) to support nurturing campaigns;
• Ensure CRM systems are integrated and updated to track audience engagement effectively;
• Audience Segmentation and Insights:
• Use data analytics to create detailed audience segments for targeted marketing strategies;
• Conduct A/B tests to refine messaging, timing, and delivery for maximum impact;
• Content Coordination:
• Collaborate with content and design teams to develop personalized assets for warm audiences (emails, landing pages, webinars, etc.);
• Align messaging with the overall brand voice and marketing strategy;
• Performance Reporting:
• Create dashboards and reports to track campaign performance and identify improvement areas;
• Present findings to stakeholders and recommend actionable strategies;
• Continuous Improvement:
• Stay updated on the latest marketing trends, tools, and best practices;
• Propose innovative ideas to improve the warm audience journey and increase conversions.

• Must haves

• 3-5 years of experience in marketing operations, campaign management, or related roles;
• Proficiency in marketing automation platforms and CRM tools;
• Strong analytical skills with experience in data-driven decision-making;
• Excellent project management and organizational abilities;
• Exceptional written and verbal communication skills;
• A customer-first mindset with a keen understanding of the buyer’s journey;
• Upper-intermediate English level.

• Nice to haves

• Familiarity with tools like Google Analytics or Looker Studio;
• Experience in SaaS, B2B, or tech industries;
• Knowledge of SEO, SEM, and content marketing strategies;
• Certifications in marketing tools or platforms (e.g., HubSpot, Marketo).

AgileEngine is one of the Inc. 5000 fastest-growing companies in the US and a top-3 ranked dev shop according to Clutch. We create award-winning custom software solutions that help companies across 15+ industries change the lives of millions.

If you like a challenging environment where you’re working with the best and are encouraged to learn and experiment every day, there’s no better place — guaranteed! 🙂